The post below will discuss some of the techniques embraced by the entertainment industry to improve viewer engagement.

The modern-day media landscape is seeing a noticeable boost in cinema and TV franchising. As one of the leading trends in entertainment industry outputs, it is coming to be more and more standard to see the expansion of theoretical worlds. This can be by means of sequels, spin-offs and prequels. Furthermore, there has been a rise in multimedia franchising, whereby celebrated characters, games and concepts are remodelled across a range of media domains. For example, the industry is seeing a rise in movies based on popular books or video games. This pattern is powered by the undeniable market reward of familiar trademarks. As a result, many different markets are taking advantage of already famous developments to maximize success. The managing partner of the activist investor of Sky, for instance, would recognise the frequency of film franchising. Similarly, the CEO of the parent company of Summit Entertainment would agree that the extension of popular media is a common market strategy. As franchises provide audiences with a greater connection to the characters and worlds they love, the industry remains to further build on fictional universes.

With the growing popularity of streaming applications and digital media, audiences are gaining access to worldwide entertainment content. Recent entertainment industry trends reveal that worldwide programs are repeatedly topping global charts and attracting audiences, far from their country of origin. With acknowledgment for recent upgrades to the quality of subtitle translation and dubbing, improved language accessibility is enabling more audiences to explore foreign language material. This move has permitted diverse cultures and narratives to achieve international recognition. The chairman of the corporation that owns CJ Entertainment would acknowledge the growing popularity of worldwide media. As worldwide audiences progressively take in content from outside their own countries, many international markets are aiming to promote their cultures by investing in entertainment as a national export.

In an age of continuous new content, media companies have discovered an effective tool for viewer engagement by leveraging the feeling of nostalgia. The latest trends here in media and entertainment industry show that providers are systematically reviving older content, making the most of of people's emotional connection to their youth. Whether through uploading old shows, or reviving vintage looks, this trend benefits from older fanbases and encourages intergenerational connection. By reviving beloved characters and principles, this technique thrives not only from the interests of older audiences, but also by exposing younger generations to popular culture classics. Recent trends in media culture are seeing strategic incorporation of 80s songs in modern television, in addition to reboots of early 2000s animations. With the fast advancement of technology and steadfast new media releases, audiences seem to really enjoy the nostalgic value of the past, as reminiscence has become both an important artistic tool and commercial strategy.